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Resume

Professional Experience

2002 » Current
Experience Design Architect
WellsFargo.com // San Francisco, CA

Design Strategy & Research:

• Experience Architect and Design Strategist. Evangelizing user centered design within corporate organizations and mutiple channels. Synthesis of user research,ethnographic & usability environments to produce highly intuitive and effective interfaces for web-based applications. Creation and facilitation of design research tools and methodologies for designing conceptual models and maps that reflect insights and solutions regarding consumer attitudes, feelings, behaviors and product satisfaction.
  
  
• I am currently the Customer Experience Research and Design team advisor on Mobile, Social Networks, Blogs, RSS, and customization for enterprise-wide wiki adoption. I was instrumental in designing and implementing Wells Fargo's first RSS Feed, "This Date in Wells Fargo History"pilot program and primary advisor on the "Guided by History" blog designed for the 100th year anniversary of the San Francisco Earthquake. I have been instrumental in user research, design synthesis, metric-gathering strategies, standards & best practices, and task model creation.


• WellsFargo.com supports, engages, and manages accounts for seven million plus customers everyday.

Interaction and Information Design:

• Directed and collaborated with engineers and business partners to align multiple platforms and development efforts.
• Identified and illustrated mental models representative of the customer's relationship to finances.
• Analyzed customer behaviors to construct comprehensive a task model spanning relevant customer profiles and product mix analysis.
• Devised interaction flows and prototypes to illustrate online banking features and functionality.
• Defined the standards and guidelines for content strategy, information architecture and user interface design.
• Facilitator for design working sessions for senior management to create long-term roadmap objectives.

11.01 » 11.02
Information Architect: Lead UI Team
Atinera Corporation // San Francisco, CA

• Established and designed web application interface and information architecture for hosted travel reservation system within a front-end team of two. Synthesized user requirements and API constraints to develop and build a web tool that interfaced and streamlined a propriety reservation platform, created by Fourth Dimension Software and utilized by Amadeus. Implemented work flow processes spanning roles including: user research, validation of user requirements, screen and interaction flows, prototype development, coding, presentation and management, as
  well as liaison with the development team to insure UI integration and requirements.

02.99 » 08.01
Interaction Designer, Information Architect, Usability Lab Manager
Customer Experience Innovations Center
Scient Corporation // San Francisco, CA

• Directed user interface design for client engagements. Designed interaction flows and information architecture for large-scale e-commerce web sites. Created rapid prototyping to shorten development time and validate user requirements. Managed focus group research and observation of participants to assess effectiveness of user interaction prototypes. Created in-house corporate videos for internal communications with digital video-editing packages and lab equipment: Final Cut, Cleaner, QuickTime and RealPlayer formats.
  
  Client Projects include:
  
  

  - http://www.hotwire.com	- http://www.benefitpoint.com
  - Lead Interaction Designer	- Information Architect & Interaction Design

  
  

  - http://www.boats.com	- http://www.moviansecurity.com
  - Lead Interaction Designer	- Lead Interaction Designer

  
  

02.97 » 01.99
Game Designer, Assistant Art Director, and Digital Storyboard Editor
Purple Moon | Convivial Design // San Francisco, CA

• Developed title design, character models, and interactivity for CD-ROM, including devising color models and palettes. Designed original characters, including personality, behavior and appearance. Designed and executed visual design, storyboards and animation for interactive gameplay design and feedback mechanisms.
  

1996 » 1997
Digital Storyboard/ Video Editor
Anyriver Entertainment // San Mateo, CA

• Digitally edited and produced storyboard scenes for filmic adventure game, used Adobe Photoshop, and Premiere. Shot and composited video for QuickTime VR prototype using Macromedia Director
  

02.96 » 02.06
Recent Consulting
Director, Syntaxvision // San Francisco, CA

Focus in experience strategies that design integrative messaging for communication mediums including web, film, video, and print. This includes branding, concepting, storyboarding, directing and editing, as well as distribution for many formats and presentation styles. Premieres and showings in International Festivals and PBS and Cable. Supergroop has recently presented game design research video at the Game Developer’s Conference 2005 in San Francisco, supporting Katherine Isbister’s lecture and game design program at the Rensselaer Institute of Technology --NY (See, “Perform or Else” presentation and slides)

Education

BFA
University of California, Santa Barbara: College of Creative Studies

References

Provided upon request.